A Studio visit/ A gallery visit: which sounds better?
The architecture and location of the exhibition complex is usually minimized and homogenized in the art world unless the exhibition is site specific. Reese Greenberg discusses about the architecture and its politics in the article called-‘The Exhibited Redistributed’. During the sixties and the nineties, there has been a shift in the type of space used for exhibition of contemporary art, it move away from the domestic like structure to building associated with commerce and industry in the west. In 1963 Andy Warhol established the idea of production and semi-public space viewing space as factory. By changing the term of display, there is the possibility of indicating that art exists in the wider variety of social context and meaning other than monetary and Avant- garde artists in sixties and seventies when they lacked sufficient museums or commercial galleries and dissatisfied with the whole scenario, they created new types of exhibitions. The intention of these artists was rather than the demand of audience but to forced changes in the exhibition system. The new space created by these artists, ` the alternative space ` gives a different dimension to the exhibition.
Here, the matter to contemplate is that, is there any active discourse and mental dialogue, happening in the contemporary so – called alternative spaces? An alternative space should be a place that people can come, have a tea and talk, in any time and this kind of active platform and dialectics, now we needs and often lacks.
Socialism in Visual Experience
Juxtaposition of Van Gogh`s landscape painting and popular Phantom like figure in the street wall is optimistic about the possibilities of intellectual socialism it brings. The ‘aura’ of a text or practice is its sense of ‘authenticity’, ‘authority’, ‘autonomy’ and ‘distance’. The decay of the aura detaches the text or practice from the authority and rituals of tradition. It opens them to a plurality of reinterpretation, freeing them to be used in other contexts, for other purposes. This attempt changes the reactionary attitude toward high art into the progressive reaction. The progressive reaction is characterized by the direct, intimate fusion of visual and emotional enjoyment. Consciously or unconsciously people of this area are familiar with this painting and have a chance to enjoy the visual experience it gives.